The impact of environmental knowledge and awareness on employee green behavior with special reference to non-executive employees at ABC manufacturing company in Sri Lanka

Abstract

The 21st century is progressively seeing a rise in interest in environmental issues due to how industry growth affects ecological sustainability. Hence, businesses should attempt to minimize environmental harm as much as possible. In particular, becoming green has become a key component of organizational strategic goals. The importance of employees in environmental activities makes it imperative in today's company environment to encourage green behavior. Accordingly, employers are looking for highly proactive environmental concerns employees in order for their businesses to advance more successfully. Given the crucial significance of Employee Green Behavior (EGB), researchers focus on examining the predisposing factors that result in employee green behavior and promote the use of further empirical data to support their conclusions. As a larger-scale electronic manufacturing firm, ABC organization practices environmental health policies, procedures, and processes but eventually creates wastages indicating a red light for food and water wastage in practical situations. Apart from that, several studies stated the importance of conducting research on developing country manufacturing firms with non-executive employee green behavior with many antecedents. Thus, the objective of this study was to examine the impact of Environmental Knowledge and Awareness (EKA) on EGB with special reference to ABC manufacturing organization. This study adopted quantitative methodology with survey strategy, and the sample was selected using simple random sampling technique. The researcher adopted the questionnaire of Gatersleben, et al., (2002) and Safari, et al., (2018) for EKA and EGB. A self-administrated questionnaire survey was conducted, and data comprised responses from 280 non– executive employees, and a simple linear regression analysis was performed. The study found that EKA positively impacts EGB. The study findings made a significant contribution to the growth of EGB literature and provide guidance for HR people to create policies and promote EGB within the organization. Future researchers may concentrate on various industries, such as service and education, using mediating moderating, and independent variables.