IPUMSE 2019

Permanent URI for this collectionhttps://ir.lib.pdn.ac.lk/handle/20.500.14444/5216

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    Consumers’ willingness to choose LankaPay national payment card: a conjoint analysis
    (University of Peradeniya, 2019) Upul Attanayake; Prasad Neelawala
    Consumers are complex entities whose behavior is closely linked to a set of socio-demographic and psychographic factors as well as cultural aspects. Presently, many customers choose to make payments by card as it is more convenient and secure. When choosing a payment card brand, they opt for well-known brands such as VISA, Master and AMEX as they are internationally well established and trusted by many. They also offer many benefits such as special discount schemes through their large network of reputed vendors and service providers. It is in this highly competitive climate that LankaPay is proposing to introduce a national card brand. Soman (2001, 2003) found that the use of prepaid cards (integrated circuit cards, ICC, usually referred to as ‘smart cards’) increases the amount spent per transaction. However, because the money is transferred so it can be used for a specific purpose there may be an awareness that the money is ‘spent’. Hence, this research tries to ascertain the success of a proposed local payment card brand by examining the mindset of potential customers. LankaPay is a financial services organization owned by Central Bank of Sri Lanka. As a mover to diversify its operations, LankaPay is proposing to launch its very own National Card Scheme (NCS) to Sri Lankan customers. There are several international payment card brands currently operating in Sri Lanka and there are no local brands currently operating in this field. Therefore the need for a national brand is strongly felt.
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    The impact of attitude towards green products on willingness to pay premium: with special reference to millenialls in Sri Lanka
    (University of Peradeniya, 2019) Niwarthana,W.; Gannoruwa,S.; Rathnayake,R.M.U.R.K.
    With its holistic redefinition of the conventional business pathways, the concerns on the green products has emerged in today’s contemporary business world in which, each and every firm is finding their ways and means to maximize their strategic objectives while minimizing the impact that they made towards the environment. Beyond the cut throat competition of gaining the mind share and the market share for their brands, it can be seen that today’s marketer plays a vital role in creating a distinctive identity through the green concerns. Even though this is an emerging area in the real business world, it has become an overlooked area in the domain of research. Green products are often associated with inconvenience, high costs, and lower performance (Chen and Chai 2010; Mainieri et al. 1997; Newman, Gorlin, and Dhar 2014; Ottman, Stafford, and Hartman 2006). Also it can be observed in the Sri Lankan consumer market that, the level of price towards the green products is comparatively high compared to the artificial products. Even though the price level is high, how far the attitude towards green products made them to pay premium on purchasing such products has become a question for the researchers. Thus, the purpose of the study is to study the impact made by the attitude towards the green products on the willingness to pay premium among the Millennials in Sri Lanka.
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    A systematic literature review on the mediation effect of support for innovation at workplace to the impact of power distance and employee innovative behavior
    (University of Peradeniya, 2019) Niranga,W.A.M.; Rajapakshe,R.A.C.P
    Research on employee innovative behaviour identifies itself as the central point of organizational success in the long run. Since the foundation of innovative behaviour is ideas, the study of identifying what really motivates innovative behaviour is critical in workplace. Based on the research findings on antecedents of innovative behaviour, it is evident that this has been recognized as a micro level outcome of individuals which have resulted on various dynamics. Moreover, employees are unable to implement innovative ideas on their own in the organizational context without an adequate support receiving from the management, organization and culture (Scott and Bruce, 1994; Oldham and Cummings, 1996; Hunter, et al., 2007). Yet, innovative behaviour is less visible on present contexts of contemporary organizations due to power distance (Daniels & Greguras, 2014). The research on power distance in different cultural backgrounds shows that power relationships formed among individuals, groups and organizations are a source for various positive and negative individual and organizational outcomes (Tripathi and Bharadwaja, 2018; Rao and Pearce, 2016). Therefore, understanding of power distance on innovative behavior is especially important in organizational research as innovations, support for innovations and innovative behaviour are crucial for a contemporary organization. Though, relatively a few studies have tested how and why power distance is affecting on employee innovative behavior in an organization; their focus was mainly based on broad outcomes which in return call for more research on micro level outcomes of a workplace. Hence, this study mainly focuses on a Systematic Review of Literature on employee innovative behavior at a workplace which is a micro level outcome of power distance and support for innovations. The remainder of this paper is organized as follows. Research objectives are presented in the next section. Then, theory section briefly reviews the literature pertaining to power distance, employee innovative behaviour and support for innovations. Later, research method is outlined. Results section presents the model developed from the Systematic Literature Review. Finally, a discussion of the research findings and implications for the management and theory are presented.
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    The impact of energy consumption and financial development on economic growth in Sri Lanka: an ARDL bounds testing approach
    (University of Peradeniya, 2019) Neruja,N.
    Economic growth is the symbol of progress; it refers to the increase in the productive capacity of a country. Energy is fundamental to human survival and economic growth. It is the basis of for millions of years, animals in the form of food and meat are using for survival of human lives. Energy means anything that has an ability to modify and transform. The prime force of all the economic activities and industrial production is energy It is considered sustenance and helping hand of an economy. It is also important for socio-economic development. Most countries especially the less developed countries have benefited from transfer of technology in the process of exploration, production and marketing. Financial development consists of approaching financial activities in a country, such as foreign direct investment and promoting banking activity, stock market activity, and domestic credit to the private sector, which influence on economic efficiency and energy demand 1% The reason to put the financial development in the production is that it lets people easy to get loan (cheaper cost) in some items, for example household appliances, mobiles, house, et al. Therefore, it may have a positive effect on economic growth . Although many studies have investigated the energy consumption- economic growth nexus and the financial development-economic growth nexus, very few studies have examined the relationship among energy consumption, financial development, and economic growth with production function. Therefore, this study performed an in-depth analysis of the impact (both in short run and long run impact) of energy consumption and financial development on economic growth with production function and an advanced methodology-ARDL bound testing procedure for the empirical study of Sri Lanka.