Job satisfaction of beauty parlor workers of Sri Lanka

Abstract

Life style is fast changing in the modern era and beauty industry transmitted from one to the other generation. The beauty parlor industry is considered as a service industry that is blooming worldwide. Also new generation of beauticians has turned the hobby of homemakers into a profession (Parveen, 2006). There is the same situation in Sri Lanka. Beauty parlor industry is one of the fastest growing businesses in Sri Lanka. The beauty parlor shops are the need of every age of men, women and children. It is very important to make people good looking. Also providing employment opportunities is a one of advantage. This is very diverse industry. Today, beauty care becomes a big business, which can contribute to an economy significantly (Peiss, 2000).

Job satisfaction is an important indicator that represents how well persons doing their jobs. Job satisfaction is generally defined in terms of how people feel about their jobs and different facets of their jobs (Rowden, 2002). It has brought higher employment opportunities and employees are vital resource for all most all organizations. According to Smith (1969), job satisfaction is defined as “the extent to which an employee has a positive, affective orientation or attitude towards his job, either in general or towards particular facets of it”. According to above definition, we can conclude job satisfaction is about the positive feelings that employees experience during their job and it will lead to increase the level of organization. A Job satisfaction is combined with productivity, personal wellbeing, efficient and makes a creative and flexible worker to the organization.

There are many factors affect to job satisfaction such as working environment, nature of job, payment system, policies of the organization and other factors etc. In this study, working environment, salary structure, relationship with owners and co-workers, job security, workplace security, leave policy, Individual factors include age, marital status, income, education level and gender variables are included to measure job satisfaction of beauty parlor workers based on Nfroz, 2017 study. A large number of researches have been conducted in different countries related to this study. Akhter et.al (2013) under the topic of Job Satisfaction of Indigenous

Women – Working in the Beauty Parlors of Bangladesh, found that the salary/wage paid by the beauty parlor is satisfactory, the management provides money for sickness, there is no risk of sexual harassments while they are at the parlor, working condition like space, air, toilet etc. at the parlor is satisfactory.

This study will address the question, what factors affect worker satisfaction of beauty parlor workers. This research problem is specifically chosen because almost previous research has focused on the job satisfaction of other sectors such as garment industry, government jobs etc. The purpose of this research is to investigate the factors affect to employee satisfaction in beauty parlor workers in Sri Lanka. A large number of researches have been conducted in different countries and different sectors including Sri Lanka on job satisfaction of garment industry. But there is no attempt has been made in case of measuring job satisfaction of beauty parlor workers in Sri Lanka.

This study is helpful to the beauty care industry for conducting further research and helps to identify the pulse of satisfaction level of beauty parlor workers and taking remedial action to improve service quality. Also this study helps to improve productivity and efficiency of organizations through encouraging job satisfaction of beauty parlors. Finally it will increase level of income and it helps to create more job opportunities and reduce poverty. Also this study helps to make a managerial decision to the employees of the beauty care industry.